Ghost: Case Study
 
 
 
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 BRINGING VIDEO GAMES INTO THE SMART HOME WITH THE MOST IMMERSIVE GAMING COMPANION EVER MADE

 

WATCH THE CASE STUDY

 
 

CHALLENGE

Destiny 2's massive VIDEO GAME universe can cause new players to feel intimidated and overwhelmed

INSIGHT

voice technology has become more prevalent, simplifying people's lives in useful and magical ways

IDEA

BRING DESTINY 2'S In-GAME GUIDE, GHOST, TO LIFE INSIDE YOUR HOME WITH an AMAZON ALEXA skill AND PHYSICAL PRODUCT

 
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— THE FIRST ALEXA SKILL THAT WORKS WITH A LIVE VIDEO GAME —

— Pulls from LIVE game data to deliver custom advice —

— millions of POSSIBLE RESPONSES —

— VOICED BY THE IN-GAME ACTOR, NOLAN NORTH —

 
 
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CHANGE THE GAME IN REAL TIME WITH SIMPLE VOICE COMMANDS

 
 
 
 
 
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EFFORTLESSLY MESSAGE FRIENDS WITHOUT PICKING UP A PHONE

 
 
 
 
 
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Ghost delivers OVER A MILLION POSSIBLE RESPONSES based on what you've already accomplished

 
 
 
 
 
 
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EXCITED BY OUR SKILL, AMAZON CREATED FOUR PRIMETIME SPOTS PROMOTING OUR CAMPAIGN — GIVING US MILLIONS OF DOLLARS IN MEDIA support

 
 
 
 
 
 
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